
A Quick Word on Web Polls and Where We’re Heading
May 18th, 2017 Posted by Luke Wheeler Mission, Polls No Comment yetWeb polls are fun and entertaining but there’s no denying their limitations when it comes to offering any form of reliable and serious scientific market research.
They have a number of issues which undermine their credibility as reliable indicators of public opinion… but where there’s a problem there’s an opportunity, or so we reckon.