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A Quick Word on Web Polls and Where We’re Heading

May 18th, 2017 Posted by Mission, Polls No Comment yet

Web polls are fun and entertaining but there’s no denying their limitations when it comes to offering any form of reliable and serious scientific market research.

They have a number of issues which undermine their credibility as reliable indicators of public opinion… but where there’s a problem there’s an opportunity, or so we reckon.